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Jungmin Ji is a creative director whose practice originates in fashion design and extends across multiple disciplines. She developed a strong foundation in visual thinking through fine art training at Sunhwa Arts School and Sunhwa Arts High School, and later majored in Fashion Design at Ewha Womans University. She continued her studies at Central Saint Martins, where she refined a concept-driven approach and learned to build persuasive narratives through research. She currently runs the fashion and lifestyle brand MINDROBE, overseeing creative direction that connects concept and sensibility across fashion, imagery, and content. Her work prioritises the design of context and structure over individual outcomes.
This orientation is rooted in her early academic art training, through which she encountered a wide range of subjects and media, developing strong observational skills and a considered sense of composition. Alongside this formal education, she sustained a personal interest in the human body and formal structure. These experiences naturally inform her practice, leading her to communicate ideas not through overt emotional expression, but through proportion, organisation, and controlled visual density.
Her fashion work spans both everyday garments and editorial, conceptual pieces in which silhouettes are emphasised or extended beyond realism. She works confidently across both flat pattern cutting and three-dimensional draping, combining formal experimentation with considerations of performance and photographic contexts. Emotional responses to music, natural phenomena such as outer space and the deep sea, and culturally significant architecture and artefacts serve as key sources of inspiration. She is drawn to a minimal, monotone-based, gender-neutral aesthetic, and places equal importance on material quality, construction, and finishing alongside visual impact.
More recently, her practice has expanded into digital environments through the use of 3D CLO and AI-based tools such as Midjourney and Nano Banana. This shift represents not a departure into a new field, but a continuation of fashion-based thinking through different media. Judgements around silhouette, structure, and proportion remain consistent across physical garments, virtual spaces, and AI-generated visual work.
AI is approached not as a substitute for creative authorship, but as a tool that accelerates research, planning, and visual validation. The overall visual language and content through which a brand communicates its products are conceived and structured from a creative director’s perspective, allowing technology to remain discreet while decision-making and refinement come to the fore. Digital environments enable extensive experimentation prior to physical production and now form a central foundation of her working process.
Following the experience of childbirth and motherhood, the focus of her work has shifted toward more fundamental themes. Documenting moments shared with her child extends beyond personal archiving; it functions as a visual legacy through which the child may one day recognise that they were deeply loved and inherently worthy of that love. This sense of unconditional affection quietly but profoundly informs her current practice, establishing new criteria across form, image, and narrative.
Her work moves fluidly across fashion, imagery, character creation, and digital technology, maintaining a consistent sensibility and attitude throughout. Rather than dividing disciplines, she expands a way of thinking—continuously shaping and extending her practice through refined structure and considered judgement.